I was tasked with creating a new print package that would push our brand and better celebrate our partnership with the NFL.
Why: Create a more exciting marketing package for doctors to purchase to display in practice. Increase NFL co-branded print sales.
Design process: I wanted to push the brand and present a new look that is more sports centered. It was vital to better understand the audience so I could capture their attention with an aesthetic they knew and loved.
Stylistic approach: Exciting, distressed textures, professional
Results: Print materials sold out twice after launch
This is an overall look of select work for supplemental support of the NFL partnership from 2020-2022. I established the co-branding guidelines for this partnership, created NFL branded aligner cases, created email communications, and magazine ads.
Why: Fortify brand by partnering with high-profile brand like NFL, increase brand awareness to new audience
Stylistic approach: Exciting, fun, professional
Results: Established new audience with dads and young athletes
I was excited to work on this partnership because I got create my first custom illustration for the Invisalign aligner cases. I made a simple snow illustration to celebrate the amazing U.S. Ski and Snowboard athletes.
Why: Expand brand awareness to a new audience.
Design process: Using the template I created for the NFL print assets, I applied it to the U.S. Ski and Snowboard partnership to ensure consistency.
Stylistic approach: Exciting, distressed textures
Results: Gained new athlete sponsors