I worked alongside the Business Services Creative Director at Invisalign to develop a new redesigned concept for the My Invisalign App.
I brought in more colorful, interactive elements to offer a more engaging experience. The clear aligner space is highly competitive. The app needed a more youthful approach to fit our core demographic. I incorporated more visual elements like icons, interactive animations, and color blocking. For the onboarding pages, I added micro animations to help decrease conversion drop-off. I brought in UI trends like horizontal scrolling in the mobile versions.