ADAPT by Align

I worked with ADAPT by Align for over two years as the lead creative. I oversaw maintaining and expanding the ADAPT by Align brand. I created all marketing touchpoint creative from social and email communications, print materials, packaging, digital ads, to the website.

Why: Increase brand awareness, lead generation

Design process: I worked closely with the global branding team to expand and redefine the brand. I looked at competitors to gain more insight into the type of audience we're appealing to. For the website, I worked closely with dev through Figma to ensure a great collaborative relationship.

Stylistic approach: Professional yet approachable

• Client: ADAPT by Align
• What I did: Design, Branding, Motion graphics, Social campaigns, Package Design
• Software used: After Effects, Figma, Adobe Creative Suite